This website was designed and built using the new Figma Sites tool, which is still in beta. Consider the site itself to be an experiment and learning experience!
Other work and Impacts
My background is in digital media and traditional design. I consider myself an interdisciplinary designer and enjoy working in a variety of formats. Here is some work from beyond my current employer.
The logos
I’ve always enjoyed working on branding and especially the symbolism of logos. Here are just a few of many.
Realstrong Construction
A Halifax-based company focused on framing and general residential construction. The client presented with a strong concept in mind and was very pleased with the final execution. This logo is used across a variety of mediums including apparel, vinyl wraps, signage and stationary.
Freedom Focused Coaching
Logo from a branding project for a business planning and life-goal class offered here in Halifax. After the initial branding, I also created the operational materials for the course including workbooks and presentation assets.
Cannabis Brightline
One of the publications under the FMG label, the brief was to create a new brand somewhat separated from the other titles (such as Business in Focus, or Manufacturing in Focus launched earlier that year). The brand intentionally focused on the professional angles of the sector rather than the lifestyle associations.
Let’s talk documents...
Any design used by a person is user experience design. We’ve all filled out a form at some office that was a terrible experience, and maybe assumed it just “has to be that way.” Sometimes dense information can pose a challenge to design, but too often important information is missed or avoided by users simply because it’s difficult to use...
Since most of the documents I work on are proprietary, I can’t make the contents public. Speak to me directly for more details.
Freedom Focused Coaching workbook
A full workbook created for a business- and life-goal course which runs annually. The design innately leads users through the process of planning objectives in a sequence of time-frames, and helps them naturally grasp the challenges, strategies, and granular steps to achieve the objectives they’ve set. I also was responsible for the logo and branding for this company.
Focus Media Group training manual
A large coursebook containing all operational resources, strategies, and information related to one of the call-based roles within FMG. Content was developed directly though UX research with those in the role—both senior and junior—to best uncover the tools and information architecture that would be the most useful and digestible to them.
FMG articles
We didn’t strictly template article design at Focus Media Group. Each article should feel individual and reflective of the company featured.
View the articles
FMG ads
We worked directly with clients to make a variety of advertisement formats for the magazine; from double-page spreads down to quarter-pages. Here are a few examples of my own work.
FMG covers
Lastly we of course made the covers. I usually worked primarily on Construction in Focus and Cannabis Brightline for this portion, but I’ve done covers for all the titles including the handful below.
This website was designed and built using the new Figma Sites tool, which is still in beta. Consider the site itself to be an experiment and learning experience!
Other work and Impacts
My background is in digital media and traditional design. I consider myself an interdisciplinary designer and enjoy working in a variety of formats. Here is some work from beyond my current employer.
The logos
I’ve always enjoyed working on branding and especially the symbolism of logos. Here are just a few of many.
Realstrong Construction
A Halifax-based company focused on framing and general residential construction. The client presented with a strong concept in mind and was very pleased with the final execution. This logo is used across a variety of mediums including apparel, vinyl wraps, signage and stationary.
Freedom Focused Coaching
Logo from a branding project for a business planning and life-goal class offered here in Halifax. After the initial branding, I also created the operational materials for the course including workbooks and presentation assets.
Cannabis Brightline
One of the publications under the FMG label, the brief was to create a new brand somewhat separated from the other titles (such as Business in Focus, or Manufacturing in Focus launched earlier that year). The brand intentionally focused on the professional angles of the sector rather than the lifestyle associations.
Let’s talk documents...
Any design used by a person is user experience design. We’ve all filled out a form at some office that was a terrible experience, and maybe assumed it just “has to be that way.” Sometimes dense information can pose a challenge to design, but too often important information is missed or avoided by users simply because it’s difficult to use...
Since most of the documents I work on are proprietary, I can’t make the contents public. Speak to me directly for more details.
Freedom Focused Coaching workbook
A full workbook created for a business- and life-goal course which runs annually. The design innately leads users through the process of planning objectives in a sequence of time-frames, and helps them naturally grasp the challenges, strategies, and granular steps to achieve the objectives they’ve set. I also was responsible for the logo and branding for this company.
Focus Media Group training manual
A large coursebook containing all operational resources, strategies, and information related to one of the call-based roles within FMG. Content was developed directly though UX research with those in the role—both senior and junior—to best uncover the tools and information architecture that would be the most useful and digestible to them.
FMG articles
We didn’t strictly template article design at Focus Media Group. Each article should feel individual and reflective of the company featured.
View the articles
FMG ads
We worked directly with clients to make a variety of advertisement formats for the magazine; from double-page spreads down to quarter-pages. Here are a few examples of my own work.
FMG covers
Lastly we of course made the covers. I usually worked primarily on Construction in Focus and Cannabis Brightline for this portion, but I’ve done covers for all the titles including the handful below.